Prince Louis once again stole hearts with his playful behavior during the 80th anniversary celebrations of VE Day at Buckingham Palace.

The seven-year-old royal sat next to his father, Prince William, 42, during Monday’s military parade, and it wasn’t long before he provided another viral moment. Cameras captured Louis sweetly brushing down William’s military uniform before giving the decorative golden cord on his father’s shoulder a curious tug.

Prince Louis and Prince William at the VE Day event

The clip quickly made the rounds online, with fans affectionately naming Louis the standout of the day.

“There he is, the Meme King-In-Chief himself, Prince Louis!” one Twitter user posted alongside the video.

“Prince Louis out here stealing the show again. Someone give this kid a crown already,” said another.

Others joined in with heartfelt reactions:

“Bless him, he’s just helping his dad look good!”

“I love him! He has so much charisma.”

“I bet he makes them laugh every day.”